About The SEO Sprint

Hello 👋,

Welcome to The SEO Sprint newsletter.

A place to learn how to get SEO projects executed when working with product and engineering teams.

There are three ways you can learn:

• 📪 Newsletter - Subscribe to a weekly email to kickstart your week.

• 🎙️ Podcast - Listen to the lessons learned from super-smart SEOs.

• 🎓 Course - Enroll in a self-paced course and learn to work with tech teams.

The SEO Sprint is read by over 5,000+ digital specialists, from startups to big enterprise organisations like Amazon, BBC and Adidas.

If you’re an SEO, who works in a product organisation or wants to work effectively with product and development teams, subscribe today!

Become an SEO Product Specialist

Below are examples of free essays you can read:

SEO PM Mindset

• 🔥 What is an SEO product manager?

• 📚 Books for SEO product managers

• 🛠️ The SEO Product Manager Skills Matrix

Discovery

• 🧠 Outcome Mindset Shift in SEO

• 🗺️ How to Map SEO Outcomes

• 🌀 What is SEO Discovery?

Strategy

• 🥞 The SEO Strategy Stack

• 🚀 Shipping Slow Changes Your SEO Strategy

• 🐛 SEO Features vs SEO Bugs

Planning

• 📝 Shared Understanding & SEO

• 🗣️ Common Language & SEO

• 🗫 SEO Triad Team Structures

Delivery

• 🎫 How to Write Effective SEO Tickets

• ⚡ Specification by Example and SEO

• 🎒 SEO & Devs: 5 Lessons from in-house teams

🙏 Newsletter Testimonials

“There are few newsletters I subscribe to but The SEO Sprint by Adam is one of them.” - Tom Critchlow, SEO MBA

“It’s my favourite newsletter.” - COO, Stephen Kenwright, Rise at Seven

“Absolutely love your newsletter. Adopting your mindset and advice has helped me get a major project prioritised.” - Callalhan Peel, Growth Marketer, Class Pass

“Keep rocking. Love the newsletter.” - Björn Darko, Head of Product & SEO, Ladenzeile/Shopalike

“You’ve got number one fans over here. Your content is fantastic.” - Ashley Berman Hale - VP of Professional Services, Lumar

“Your newsletter is awesome. So is a lot of the knowledge you share!” - Areej Abuali, Head of SEO Papier.

“Your articles helped me put together some tickets and the client loved them. Thanks for helping me be better at my job!” - Lorcan Fearon, Senior SEO Specalist, Studio Hawk

“As a technical SEO it's one of the newsletters that I HAVE to read.” - Sagi Shtrosberg, Senior Technical SEO Analyst, Twentysix

About Author

Hi, I'm Adam. I have over 10 years of experience working in SEO, Digital and Product.

I’ve had the opportunity to work with various businesses implementing SEO initiatives across cross-functional teams, from enterprise organisations to startups.

In 2018, I became a Product Manager at DeepCrawl (now Lumar). For over 2 years, I worked with engineering squads to deliver enterprise-level features that solved customer problems.

During that time, I noticed a huge knowledge gap in the SEO industry for anyone who wanted to learn how to work effectively with product and engineering teams.
During my time at DeepCrawl, where I was discovering and exploring how to help SEOs get things done, the idea for The SEO Sprint was born.

In 2021, I became an Independent SEO Product Manager working with enterprise and startup organisations to get SEO/growth initiatives implemented.  I’ve been testing out everything I’ve learned as a Product Manager to get SEO projects executed.

The SEO Sprint is a resource to help SEO professionals learn how to work effectively with product and engineering teams.