About The SEO Sprint

Hello, my name is Adam 👋 .

Every week I tackle a topic on how SEO professionals can work effectively with developer and product teams.

The SEO Sprint is read by more than 3,500+ digital specialists, from startups to big enterprise organisations like Amazon, BBC and Adidas.

Each week you can expect the following from this newsletter:

  • ✍️ A 10 min essay to help you level up how you work with tech teams.

  • ✉️ 3-2-1 Monday newsletter, which has 3 quick ideas to start your week.

If you’re an SEO who works in a product organisation or wants to work effectively with product and development teams, subscribe today!

Below are examples of free essays you can read:

SEO PM Mindset





🙏Newsletter Testimonials

“There are few newsletters I subscribe to but The SEO Sprint by Adam is one of them.” - Tom Critchlow, SEO MBA

“It’s my favourite newsletter.” - COO, Stephen Kenwright, Rise at Seven

“Absolutely love your newsletter. Adopting your mindset and advice has helped me get a major project prioritised.” - Callalhan Peel, Growth Marketer, Class Pass

“Keep rocking. Love the newsletter.” - Björn Darko, Head of Product & SEO, Ladenzeile/Shopalike

“You’ve got number one fans over here. Your content is fantastic.” - Ashley Berman Hale - VP of Professional Services, Lumar

“Your newsletter is awesome. So is a lot of the knowledge you share!” - Areej Abuali, Head of SEO Papier.

“Your articles helped me put together some tickets and the client loved them. Thanks for helping me be better at my job!” - Lorcan Fearon, Senior SEO Specalist, Studio Hawk

“As a technical SEO it's one of the newsletters that I HAVE to read.” - Sagi Shtrosberg, Senior Technical SEO Analyst, Twentysix

About Author

Hi, I'm Adam. I have over 10 years of experience working in SEO, Digital and Product.

I’ve had the opportunity to work with a range of businesses implementing SEO initiatives across cross-functional teams, from enterprise organisations to startups.

In 2018, I became a Product Manager at DeepCrawl (now Lumar). For over 2 years, I worked with engineering squads to deliver enterprise-level features that solved customer problems.

During that time, I noticed a huge knowledge gap in the SEO industry for anyone who wanted to learn how to work effectively with product and engineering teams.
During my time at DeepCrawl, where I was discovering and exploring how to help SEOs get things done, the idea for The SEO Sprint was born.

In 2021, I became an Independent SEO Product Manager working with enterprise and startup organisations to get SEO/growth initiatives implemented.  I’ve been testing out everything I’ve learned as a Product Manager to get SEO projects executed.

The SEO Sprint is a resource to help SEO professionals learn how to work effectively with product and engineering teams.

Subscribe to The SEO Sprint

A newsletter on how SEOs can work more effectively with development and product teams.


Adam Gent

I write about SEO Product Management and helping SEOs to understand how they can work more effectively with product and engineering teams.