About The SEO Sprint

Hello, my name is Adam 👋 .

Every Thursday I write a free practical, concise and easy-to-read essay on how to work with developer and product teams.

Note: I’m pausing weekly newsletters until Feb-23 to focus on building a course.

The SEO Sprint is read by more than 3,000+ digital specialists from startups to big enterprise organisations like Amazon, BBC and Adidas.

If you’re an SEO who works in a product organisation or wants to work effectively with product and development teams, this is the place for you.

Below are some free essays you can read:

Free subscribers get a weekly essay three times a month and one roundup of product and engineering articles that are of interest to SEOs.

🙏Newsletter Testimonials

“There are few newsletters I subscribe to but The SEO Sprint by Adam is one of them.” - Tom Critchlow, SEO MBA

“It’s my favourite newsletter.” - COO, Stephen Kenwright, Rise at Seven

“Absolutely love your newsletter. Adopting your mindset and advice has helped me get a major project prioritised.” - Callalhan Peel, Growth Marketer, Class Pass

“Keep rocking. Love the newsletter.” - Björn Darko, Head of Product & SEO, Ladenzeile/Shopalike

“You’ve got number one fans over here. Your content is fantastic.” - Ashley Berman Hale - VP of Professional Services, Lumar

“Your newsletter is awesome. So is a lot of the knowledge you share!” - Areej Abuali, Head of SEO Papier.

“Your articles helped me put together some tickets and the client loved them. Thanks for helping me be better at my job!” - Lorcan Fearon, Senior SEO Specalist, Studio Hawk

“As a technical SEO it's one of the newsletters that I HAVE to read.” - Sagi Shtrosberg, Senior Technical SEO Analyst, Twentysix

🧍About Author

I’ve worked in SEO, Product and Digital for over 10 years.

I’ve had the opportunity to work with a range of businesses implementing SEO initiatives across cross-functional teams from enterprise organisations to startups.

In 2018, I become a Product Manager at DeepCrawl (now Lumar). For over 2 years I worked with engineering squads to deliver enterprise-level features that solved customer problems.

I learned a hell of a lot.

I found out there is a huge gap in content and training around for SEOs who suddenly find themselves working in a product organisation.

In 2021, I become an Independent SEO Product Manager working with enterprise organisations and startups to get SEO initiatives implemented.

I’ve been testing out everything I’ve learned as a Product Manager.

The SEO Sprint newsletter is my attempt to help SEOs learn about the product management world. How to communicate roadmaps, build shared understanding, write SEO tickets, manage a backlog, and develop a common language.

If you want to learn how to get things done, this is the place for you.



Adam Gent
Independent SEO Product Manager. Author of The SEO Sprint. Former Product Manager DeepCrawl.