About The SEO Sprint
Hello, my name is Adam 👋 .
Every Thursday I write a free practical, concise and easy-to-read essay on how to work with developer and product teams.
Note: I’m pausing weekly newsletters until Feb-23 to focus on building a course.
The SEO Sprint is read by more than 3,000+ digital specialists from startups to big enterprise organisations like Amazon, BBC and Adidas.
If you’re an SEO who works in a product organisation or wants to work effectively with product and development teams, this is the place for you.
Below are some free essays you can read:
Free subscribers get a weekly essay three times a month and one roundup of product and engineering articles that are of interest to SEOs.
“There are few newsletters I subscribe to but The SEO Sprint by Adam is one of them.” - Tom Critchlow, SEO MBA
“It’s my favourite newsletter.” - COO, Stephen Kenwright, Rise at Seven
“Absolutely love your newsletter. Adopting your mindset and advice has helped me get a major project prioritised.” - Callalhan Peel, Growth Marketer, Class Pass
“Keep rocking. Love the newsletter.” - Björn Darko, Head of Product & SEO, Ladenzeile/Shopalike
“You’ve got number one fans over here. Your content is fantastic.” - Ashley Berman Hale - VP of Professional Services, Lumar
“Your newsletter is awesome. So is a lot of the knowledge you share!” - Areej Abuali, Head of SEO Papier.
“Your articles helped me put together some tickets and the client loved them. Thanks for helping me be better at my job!” - Lorcan Fearon, Senior SEO Specalist, Studio Hawk
“As a technical SEO it's one of the newsletters that I HAVE to read.” - Sagi Shtrosberg, Senior Technical SEO Analyst, Twentysix
I’ve worked in SEO, Product and Digital for over 10 years.
I’ve had the opportunity to work with a range of businesses implementing SEO initiatives across cross-functional teams from enterprise organisations to startups.
In 2018, I become a Product Manager at DeepCrawl (now Lumar). For over 2 years I worked with engineering squads to deliver enterprise-level features that solved customer problems.
I found out there is a huge gap in content and training around for SEOs who suddenly find themselves working in a product organisation.
In 2021, I become an Independent SEO Product Manager working with enterprise organisations and startups to get SEO initiatives implemented.
I’ve been testing out everything I’ve learned as a Product Manager.
The SEO Sprint newsletter is my attempt to help SEOs learn about the product management world. How to communicate roadmaps, build shared understanding, write SEO tickets, manage a backlog, and develop a common language.
If you want to learn how to get things done, this is the place for you.