Jul 27 β€’ 1HR 5M

Lessons from Indeed | Gus Pelogia

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Appears in this episode

Adam Gent
Interviews with SEOs who work in product teams to uncover actionable and practical advice to help SEO teams work with product and development teams to get things done.
Episode details

A podcast that interviews SEOs who work in product and engineering teams to uncover actionable and practical advice on how to get things done.

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Gus Pelogia is an SEO Product Manager at Indeed. He is a journalist turned SEO, conference speaker, and once-in-a-while blogger.

Gus has worked both in-house and at digital agencies in Argentina, the Netherlands, and Ireland. He spent 5 years as an Account Manager and Team Lead at agencies such as Spark Foundry (Core) and Wolfgang Digital, working with clients from travel, e-commerce, and professional services.

In this podcast, we talked about:

  • Getting into SEO

  • Getting into product

  • Product Requirement Documents

  • Engineering Buddy

  • Discovery with developers

  • Cross-team collaboration tips

  • Insight into working on projects

  • Why future-proofing ideas get buy-in

  • Product and engineering team structure

  • Delivery process and procedure

  • Importance of ownership in teams

  • Conways Law in large organisations

  • Raising problems is also about raising solutions

  • Writing effective SEO tickets

  • Importance of planning tickets

  • Prioritising SEO initiatives and bets

  • MVPs in SEO

  • Learning from Product Managers

  • SEO Forecasting and SEO A/B Split Testing

Listen now on Apple, Overcast and Spotify.

Recommended top three skills:

Gus would recommend the following skills to learn:

  1. Business Acumen - Understand how to handle business situations and sell your ideas to other teams.

  2. Technical literacy - Learn to code and better understand technology so you can build confidence to work on custom-built websites.

  3. Ownership - Learn to own projects and conversations, don’t be afraid to speak up.

Where to find Gus:

Note: Gus is speaking at BrightonSEO in September 13th / 14th.


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