A podcast that interviews SEOs who work in product and engineering teams to uncover actionable and practical advice on how to get things done.
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Gus Pelogia is an SEO Product Manager at Indeed. He is a journalist turned SEO, conference speaker, and once-in-a-while blogger.
Gus has worked both in-house and at digital agencies in Argentina, the Netherlands, and Ireland. He spent 5 years as an Account Manager and Team Lead at agencies such as Spark Foundry (Core) and Wolfgang Digital, working with clients from travel, e-commerce, and professional services.
In this podcast, we talked about:
Getting into SEO
Getting into product
Product Requirement Documents
Discovery with developers
Cross-team collaboration tips
Insight into working on projects
Why future-proofing ideas get buy-in
Product and engineering team structure
Delivery process and procedure
Importance of ownership in teams
Conways Law in large organisations
Raising problems is also about raising solutions
Writing effective SEO tickets
Importance of planning tickets
Prioritising SEO initiatives and bets
MVPs in SEO
Learning from Product Managers
SEO Forecasting and SEO A/B Split Testing
Recommended top three skills:
Gus would recommend the following skills to learn:
Business Acumen - Understand how to handle business situations and sell your ideas to other teams.
Technical literacy - Learn to code and better understand technology so you can build confidence to work on custom-built websites.
Ownership - Learn to own projects and conversations, don’t be afraid to speak up.
Where to find Gus:
Note: Gus is speaking at BrightonSEO in September 13th / 14th.
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