Announcing Three New Courses
Announcing Three New Courses
Master the fundamentals of getting SEO projects executed by tech teams.
Hello 👋,
Today I’m announcing the pre-launch of three new self-paced courses.
📖 SEO & Dev Partnership Playbook
🗂️ SEO Project Planning
🎟️ SEO Product Ownership
I call this group of courses the SEO Product Ownership bundle.
Each course is designed to help solve a specific pain point when working with product and development teams.
The goal of each is simple: Help SEOs become smarter at project execution.
The skills, templates and actionable tips in each course also stack. But it’s up to you if you want to dive into all three or take one.
To help make this announcement easier to understand, I’ve broken it down into three sections:
🚀 Course launch
🎓 Course Details
🧐 Course FAQs
🚀 Course Launch: Early Bird Discount
You can now start to enroll in each course.
📣 Launch - The official go-live date is 4th December 2023. That is when anyone who enrolls in any new courses will be able to access the course content.
🐤 Early Bird Discount - Until all the course content goes live, everyone can purchase each new course and the bundle at a 10% discount rate.
Each of these courses can be bought separately, or bought in an SEO Product Ownership discount bundle.
🎓 Course Details: SEO Product Ownership
Find out more details about each course and the bundle below.
1) 📖 SEO & Developer Partnership Playbook
Master the fundamentals of working with product and development teams. Get practical tips and advice on how to build partnerships with development teams.
🎯 Who is this for?
Any junior, mid-level or senior SEO professional who relies heavily on development or product teams to get SEO projects implemented.
For example, you’re an SEO Manager or Technical SEO specialist who needs to work on a weekly basis with the development team to get priority actions implemented.
🏋️ What does this course help you do?
By the end of this course, you will be able to:
Build effective SEO & dev team structures.
Understand how to navigate tech team culture.
Gain more confidence working with developers.
Communicate SEO requirements to tech teams.
Establish trust quickly with development teams.
📄 What’s included in the course?
A self-paced course that gives you:
SEO & Dev Partnership checklist
Real-world examples and Scenarios
Learning library for further reading
SEO request template and framework
3 hours of video lessons split into six modules
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To find out more information just click on the banner or link below👇.
2) 🗂️ SEO Project Planning
Master the exact process you need to create an SEO web development strategy.
A self-paced course that reveals how you can scope, plan and create a release plan for any project in your SEO roadmap.
🎯 Who is this for?
This course is for mid-level or senior SEO professionals who must work with developers, PMs or designers to break down initial SEO ideas on a roadmap into an actionable release plan.
For example, you’re an SEO Manager or Technical SEO Manager working with development teams on a custom-built CMS. And find it hard to turn initial ideas on a roadmap into a release plan the tech team can action.
🏋️ What does this course help you do?
By the end of this course, you will be able to:
Turn a project into a release slices.
Write requirements using examples.
Break down projects into smaller pieces.
Craft an SEO Roadmap to convey priorities.
Communicate detailed requirements to a dev team.
📄 What’s included in the course?
A self-paced course that gives you:
SEO web dev strategy template
Real-world examples and scenarios
Learning library for further reading
SEO product requirement document (PRD)
3 hours of video lessons split into five modules
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To find out more information just click on the link below👇.
3) 🎟️ SEO Product Ownership
Master tried-and-tested techniques to turn SEO ideas into development tickets that get executed.
In this self-paced course, you will learn how to write SEO dev tickets, manage a backlog, and test releases.
🎯 Who is this for?
This course is for mid-level or senior SEO professionals who must turn their recommendations into actionable dev tickets that the development team can implement.
For example, you are an SEO Manager or SEO Product Owner who is part of the development team’s delivery process. And is responsible for submitting and managing dev tickets to get recommendations prioritised.
🏋️ What does this course help you do?
By the end of this course, you will be able to:
Write effective SEO dev tickets.
Run SEO QA testing on code releases.
Navigate tech team delivery processes.
Manage an SEO backlog like a product pro.
Get SEO tickets prioritised and executed.
📄 What’s included in the course?
A self-paced course that gives you:
SEO backlog template
Real-world examples and scenarios
Learning library for further reading
How to write an SEO dev ticket checklist
3 hours of video lessons split into five modules
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To find out more information just click on the link below 👇.
4) 🐐 SEO Product Ownership Bundle
Master the fundamentals of working with tech teams, turning roadmaps into release plans and getting SEO dev tickets implemented.
When you buy the bundle, you'll get access to all three new courses at a discount rate:
📖 SEO & Dev Partnership Playbook
🗂️ SEO Project Planning
🎟️ SEO Product Ownership
🎯 Who is this for?
These courses are for senior SEO professionals who want to turn their roadmaps into actionable release plans and dev tickets the development team can execute.
For example, an SEO Lead or Technical SEO Specialist who must work with developers or a product team to execute initiatives in a roadmap.
🏋️ What does this course help you do?
By the end of this course, you will be able to:
Gain more confidence working with developers.
Turn a project into a release slices.
Write requirements using examples.
Write effective SEO dev tickets.
Get SEO tickets prioritised and executed.
📄 What’s included in the bundle?
Access to three self-paced courses, which include:
Access to templates and checklists
Real-world examples and scenarios
Learning library for further reading
10 hours of video content
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To find out more information just click on the link below👇.
🧐 Course FAQs
Below are frequently asked questions about the new courses.
Why are you launching these courses?
I’ve been getting a lot of feedback that the current course is GREAT but long. It contains a tonne of value, but it can be hard to learn all of it at once.
Also, not every SEO professional wants to become an SEO PM. Some want to get better at executing SEO projects in a roadmap.
So, I’ve taken this feedback and actioned it.
Breaking down Think Like an SEO PM course into three leaner and more affordable courses:
📖 SEO & Dev Partnership Playbook
🗂️ SEO Project Planning
🎟️ SEO Product Ownership
What’s the difference between Think Like an SEO PM course and the new SEO Product Ownership courses?
The difference is really in the amount of content.
🚀 Think Like an SEO PM Course
This course helps SEO professionals learn product skills needed to work with product and development teams.
It will help them shift their mindset, craft an SEO strategy and roadmap, and work with developers to get projects executed.
Think of it as a 5-course set menu at a restaurant. You get access to all the content, frameworks and advice.
🤖 SEO Product Ownership Courses
The SEO Product Ownership courses are leaner.
They are designed to help a broader range of SEO professionals fill in specific gaps in their knowledge.
Think of it like an a la carte menu at a restaurant. You can pick and choose which courses you want to purchase based on your pain point (or all three!).
Is the course content just copied from Think Like an SEO PM course?
No. I’ve taken feedback from students and improved on the course content.
The new courses include templates, checklists and video content that have been improved since I last launched the course.
Think of it like version 2 of modules within the Think Like an SEO PM course.
Is there a sequence to these courses?
Yes. I’d recommend doing the courses in the following order:
📖 SEO & Dev Partnership Playbook
🗂️ SEO Project Planning
🎟️ SEO Product Ownership
Each course stacks and compounds the skills of the others. The content does cross over, but each solves a unique problem when working with dev teams.
Do the new courses offer office hours?
No. You will not have access to office hours with any of the new courses.
However, if there is an appetite for it. I plan to launch free workshops in Q1 of 2024 for anyone who buys a new course.
This will give students the opportunity to ask any questions and discuss the course material.
Is there a Slack community?
No. There is no Slack community for anyone who purchases the SEO Product Ownership courses.
However, if there is an appetite for it. I might create one in the future.
So let me know if you want one.
Can I get a refund?
Yes. You will be able to get a refund within 14 days of purchasing.
I’m working with the platform provider to offer a 60-day money-back guarantee.
Do you offer discounts for teams?
Yes. If you want multiple seats for your team, I can offer further discounts:
2-4 seats = 10% discount
5-10 seats = 15% discount
10+ seats = Bespoke discount
Just email me at adam @ theseosprint.com.
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If you have any questions, just hit reply to this email.
Adam