The Think like an SEO Product Manager course is going to be released next week!

Anyone who signs up and pays for the course before the release next week will get a 10% discount.

ENROLL NOW!

Note: Any SEOs who did the Agile Fundementals Course last summer will get the “Associate” level for free. I found last years beta test so useful and I did promise anyone in that course would gain access to the content once is was released.
If you want access to the course just email or DM me and I can set that up for you.

As a Senior SEO professional working in award-winning agencies, I always believed I knew a lot about working with development teams.

Then I became a Product Manager and I learned I was completely out of my depth.

Luckily, I had a team who helped me understand the product development process. For over 2 years I worked with development, product and design teams on a daily basis to build enterprise-level software.

After this intense experience getting things done, I realised my attitude toward SEO, digital and product had completely changed.

Now as an independent consultant, my product skills and mindset have allowed me to lead, manage and work with dev teams to get priority SEO projects executed.

However, I know getting SEO projects executed by development teams is a key problem many SEOs face:

“55% of in-house technical SEOs said that they need to request web development time as when they need it for SEO tasks.”
- State of Technical SEO Report

“I asked SEOs to choose the top 3 causes for SEO processes failure through a poll that got 534 answers. The top 5 failure causes had all something to do with SEO execution challenges.”
- Why SEO Processes Fail, Aleyda Solis

This is why I created The SEO Sprint newsletter, to impart some of the practical lessons I learned working as a Product Manager to help SEOs get SEO projects executed.

Since I launched the newsletter I’ve had feedback that my essays have helped others get things done:

“Your articles helped me put together some tickets and the client loved them. Thanks for helping me be better at my job!”
- Lorcan Fearon, Senior SEO Specialist, Studio Hawk
“Absolutely love your newsletter. Adopting your mindset and advice has helped me get a major project prioritised.”
- Callalhan Peel, Growth Marketer, Class Pass

Since launching the newsletter, I always told myself I would be launching a course.

Well, I’m almost done with the Think like an SEO Product Management course.

I wanted to give you a few details.

When is the course launching?

Short answer: next week on Wednesday the 22nd of March 2023!

I’m in the recording studio this week/early next week putting the finishing touches on lessons, assignments and templates.

Pre-enroll and get a 10% discount on the course

Also, for 1 week I am running a 10% discount for everyone who signs up for the course early.

Once the course launches next week, all pre-enrolled students get access to the content and the price goes up. So if you want to get the course at a discount sign-up now!

Full details about the course can be found by following the link below:

ENROLL NOW!

Note: Any SEOs who did the Agile Fundementals Course last summer will get the “Associate” level for free. I found last years beta test so useful and I did promise anyone in that course would gain access to the content once is was released.
If you want access to the course just email or DM me and I can set that up for you.

Who is the course for?

The course is designed for any SEO professional with over 4+ years of experience and who has either started to/and or is working with product and engineering teams.

This means the course is better suited for in-house SEO teams (in any verticle or organisation) who have a lot of contact with engineering, product and design teams.

Although, I’ve also had feedback from agencies/independent consultants saying the skills in the course have helped them get things done as well.

I’ll provide more details to help you decide if the course is right for you.

The Course Format

The course is over 10 hours of video content that is structured around the SEO Product Development process.

It is this framework that I’ve come to use when working with development teams to get SEO projects executed.

The video content is accompanied by templates, practice assignments and access to training slides.

The templates include:

SEO Product Management Skills Matrix
Problem Statement
SEO Strategy 1-Pager and Strategy Slide Deck
SEO Project Brief
And much, much more!

You can see a full breakdown of the course and its content by visiting the course landing page (and get a 10% discount on the course before it launches):

ENROLL NOW!

Six Weeks of Intense Learning

The course content is broken down into six weeks of self-paced learning that is designed to help you hit the ground running:

Week 1: SEO PM Mindset - Learn to think like a Product Manager, shift your mindset and identify the top skills that separate Product Managers from SEO Professionals.
Week 2: SEO Discovery - Learn to use continuous discovery loops to understand a business, define a target audience and craft problem statements that put SEO opportunities in a business context.
Week 3: SEO Strategy - Learn to construct a coherent and realistic SEO strategy, roadmap and goals that connect your SEO opportunities to the wider business goals.
Week 4: SEO & Dev Partnerships - Learn how engineering teams operate and how to form lasting business partnerships with the right people to get things done.
Week 5: SEO Planning - Learn to scope, plan and own SEO initiatives in the roadmap and help guide development teams so tasks are executed to specification.
Week 6: SEO Delivery - Learn how to write tickets and manage an SEO backlog to make sure initiatives are executed while working with engineering teams.

There are going to be two tiers:

Associate: A self-paced course with videos, learning materials, templates and assignments.
Expert: Everything is in the associate tier but you can get feedback on assignments and you can jump into scheduled office hours to get access to me.

Thank you for being patient and sticking around. It’s almost complete and I hope that it really does help you get your SEO projects executed. Hopefully, soon I can get back to writing the newsletter.

Thank you to everyone who endured the beta videos and provided feedback.

Hopefully, next week the course will be opened for everyone to start learning new skills, knowledge and perspectives. It’s scary, nerve-racking and exciting all at the same time.

Speak to you all next week,

Adam

The SEO Sprint

Think like a SEO PM Course Launches Next Week