Hey up! Welcome to my newsletter.
My name is Adam Gent and I’ve worked in SEO for 9 years.
For the last 2 years, I have worked as a Product Manager at DeepCrawl working with enterprise-engineering teams to develop, build and release features for technical SEOs
What is this newsletter about?
I have created The SEO Sprint Newsletter to educate and empower SEO specialists on how they can work with product and development teams to get priority actions implemented.
I call this new way of working the Technical SEO Delivery.
What is Technical SEO Delivery?
Technical SEO Delivery is a framework which is designed from proven product management and agile skills.
The skills used range from; creating a business case, getting buy-in from other stakeholders, defining project success, developing a technical roadmap, creating a web development strategy, managing a backlog, writing user stories, etc.
Why should I sign up?
The Technical SEO Delivery framework is based on my time at DeepCrawl.
In my 2 years at the company, the product and engineering team transformed how they worked together. They moved from a waterfall to an agile delivery model.
Using the same skills, processes and principles in the Technical SEO Delivery framework the teams increased code output by +700% YoY.
That is the difference between 1-2 customer-facing code releases a year vs. 1 customer-facing code release a day.
The new features and products which were released had several impacts on the business including:
Increasing the satisfaction of the customer base
Increasing the number of sales from enterprise-level accounts
Boosting team morale (both commercial and engineering)
The lessons I learned through this change with a development and product team helped me shape the proven process of Technical SEO Delivery.
A new way SEO specialists can work within a business to get high priority technical actions implemented.
If sounds like something you want to learn, then please sign-up 👇.
What will you write about?
In this newsletter I will be writing about a range of topics including:
Product Management practices and principles which are relevant to technical SEO specialists.
Agile delivery frameworks that are commonly used in the development community.
How to develop a clear technical vision, strategy and roadmap.
Lessons learned developing and managing a backlog.
Breaking down projects into small actionable tickets.
How to write user stories that don’t cause confusion.
Validating and testing ideas in a fast-paced environment.
All these topics are aimed at educating and empowering SEO specialists on how to work with development teams to get things done.
How frequent is the newsletter?
I plan to write as much as I can each month but it will be juggling home life and client work.
I’m always looking for feedback so please leave a comment or you can Tweet Tweet me at @Adoubleagent.
Let me know if there is anything you want me to cover or feel a burning question you want to be answered when working with a development team.