Hello and welcome to The SEO Sprint. My name is Adam.

I’ve worked in SEO for over a decade.

For the past 3 years, I have been both a Product Manager and Technical SEO working with enterprise-engineering teams to plan, discover and release strategic initiatives.

What is this newsletter about?

The SEO Sprint Newsletter is designed to provide guidance and tips on how to work with development teams to get SEO initiatives implemented.

The content of the newsletter will cover agile and product thinking which has been used to change how product and engineering teams work together over the last 10 years.

I call this new way of working SEO Product Ownership.

What is SEO Product Ownership?

SEO Product Ownership uses tried and tested product management and agile frameworks to work with developers to get strategic initiatives completed.

I learned agile and product thinking at DeepCrawl as a Product Manager.

In my 2 years at DeepCrawl, the product and engineering team transformed how they worked together. They moved from a waterfall to an agile delivery model.

This change in both mindset and practices has allowed the DeepCrawl engineering team to increase code output by +700% YoY.

That is the difference between 1-2 customer-facing code releases a year vs. 1 customer-facing code release a day.

The lessons I learned through this change with a development and product team helped me shape SEO Product Ownership.

Why should I sign up?

SEO Product Ownership is a mix of agile, product and engineering ideas that can help grow organic search traffic using the tried and tested practices of agile methods.

Since 2021 I have become an independent SEO Product Management Consultant and offered SEO Product Ownership as a service.

I have helped internal in-house teams get strategic technical SEO initiatives implemented which has helped grow the organic search traffic and revenue of my client’s.

This newsletter is dedicated to helping other SEO specialists learn SEO Product Ownership and change how they work with development teams to get strategic SEO initiatives implemented.

That’s it! If sounds like something you want to learn, then please sign-up 👇.

Feedback

I’m always looking for feedback so please leave a comment or you can Tweet Tweet me at @Adoubleagent.

Let me know if there is anything you want me to cover or feel a burning question you want to be answered when working with a development team.

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